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Reasons Why You MUST Optimize Your Website

February 2, 2016

As a business owner, probably your biggest goal is to generate as many leads as possible and improve ROI. One of the best ways to hit your goal is to optimize your website. Here are 8 more reasons why you should optimize your website:


Driving more traffic to your site

The first goal of website optimization is to drive more traffic to your site, and have your number of potential customers increased by double. When you optimize for keywords which are based on your customers preferences, it is more likely that they will see your website in the search and choose to check out what you offer. Therefore, optimization brings more leads and more satisfied customers.


The right people will find you online

Your website shows in every search, not the one that you want to. If you have a good strategy with the optimization, there is a good chance that your website will appear and attract the right audience (leads) to your site.


A higher rank by Google

Having proper key website optimization strategies will result not only in higher ranking by Google, but also in better understanding of your site structure. So, optimization leads to higher ranking for more searches, which in other words leads to more traffic.


A better user experience

Optimization may include clarifying your website’s navigation, updating site structure and writing meta descriptions which will help users navigate your site easily. Optimization not only makes your users happy, but also the search engines.


Measurable Results

SEO provides measurable results. You will have the opportunity to know how your campaign is doing, how long have you gone since you began, (how much you have increased traffic, how much you have decreased the bounce rates etc. By combining the website optimization with the inbound marketing, you will be also able to attribute leads to your optimization strategy.


Don’t Waste Your Money

No matter how good you marketing campaign is, it can always be better. SEO can do you no harm. In fact, it can do you only good. If people find you easier, that means that you will drive more traffic, and more people will see your ads and the things you want to promote.


The Gathered Information Will Be Useful

Making your site structure is not an easy thing. If you have gathered actual data, then things suddenly get easier. Maybe SEO is a long process, but you will learn much along the way. During the process, you will need to do keyword research. That keyword research will tell you much about what people are looking for, and based on it, you can construct your site in a way that will be very easy to navigate.


Be Found Online

This is actually the most important thing about SEO. The main purpose of SEO is your website to be found among your competitors’ websites. Since the number one reason you have a website is to reach out to your customers, the more people find you, the more you will increase the number of your customers.

It should be clear by now that SEO is not just a one-time task. It is a demanding and long process that requires your attention. But don’t panic! Contact IntelMarketing! Our SEO experts will take over the responsibility to optimize your website and give you the desired results.

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